CARPENTRY by Craig Ross is a craftsman led business specialising in bespoke carpentry and commercial level joinery. Offering services such as Handmade Kitchens, Bespoke Furniture, External Fixtures and Commercial Joinery.
At the start of 2016, The Creative Donut was asked to help with a rebranding process, web design and developing the companies first website.
When we first met Craig his brand was somewhat confusing to us. The image he was portraying was that of a simple handy-man who specialised in carpentry. Little did we know however, the depth of Craig’s passion for creativity in his work. After showing us a number of his creations, it was clear Craig was a talented and respected craftsman. A specialist in his field who could appreciate great design. This is what inspired a vintage logo design and the brand CARPENTRY by Craig Ross.
The web design inspiration for the site is obvious. Craig’s creations speak for themselves. A carpenter’s raw materials are very photogenic. We select woods rich in colour and with contrasting grains. The workmanship in creating beautiful custom products is classical in nature. Craig’s tool and workshop have formed part of the design and appeal for this website.
The website focuses on natural materials, carpentry tools and a collection of the bespoke commissions crafted. The colour palette uses the warm natural tones of Peach-Orange (#f6c795) & Cork (#604E42). The new logo is simple, clean with a slight vintage appeal.
Following the launch of the new website, Craig instructed The Creative Donut to create custom designed business cards and a range of apparel for staff uniform.
For Carpentry by Craig Ross, the creations and Craig’s passion speak for themselves. It was key we created a portfolio that could be easily updated and edited as central to the business is the ever-growing collection of work.
Since the launch, Craig’s business has gone from strength to strength with the website producing many enquiries for custom furniture & more.
“The Creative Donut, designed and built my new website, with fantastic attention to detail. They go the extra mile to get the results that are needed to make the best website possible. I would have no hesitation recommending The Creative Donut to my family and friends.”
Head Craftsman – CARPENTRY by Craig Ross