The Aeron by Herman Miller is not just an office chair, it’s a design icon. Showcasing the latest developments in the science of sitting, and advancements in materials, manufacturing, and technology.
In late 2017, The Creative Donut was approached by Ben of ReThink Office Furniture, Newbury regarding his side-project, Custom Aerons. Having sold the standard Aeron for many years he had found a market for customising the chair with new colors and finishes. With Custom Aerons, you can fully customise this iconic office chair to suit your style, brand & vision. The Creative Donut was asked to help brand the new business and undertake web design and development of the companies showcase website.
The project for Custom Aerons was a full package of branding, web design and website development. Obviously the best place to start was the logo and font as creating the brand first helps solidify the design styles going forward.
We drew inspiration for the logo from the product itself. The Aeron by Herman Miller is a design icon and winner of multiple awards. The modern lines and minimalistic profiles as well as the name itself were all major factors in creating this brand.
We developed a cropped hairline font overlaid on a light grey abstract line design. In order to demonstrate how the new brand mirrored the product we presented our ideas alongside a stock product photo.
The layout we designed for the website focuses on the product and (particularly) the custom paint finishes available from Custom Aerons. The layout is simple but informative. The goal is to showcase the services provided in a way that excites and intrigues visitors.
For the video & photography we worked hand-in-hand with our favourite creative photographer to direct a photoshoot. We based the concept on the style in which Apple pioneered – using beautiful images to sell products. We drew particular inspiration from the way in which they marketed the iPhone 5c, demonstrating the color options by using the same tones as backgrounds in product feature shots.
We were all very happy with the concept site. It’s modern, sleek and highlights the sexiness of the product. Custom Aerons is still in pre-launch phase so currently the site is a best-foot-forward ready for the launch and growth into an online store. The business is growing and developing its first few product lines.
This was a great project for us, working with other creatives to produce a very conceptual website was fantastic.