Well known for their excellent reputation, EJM provide a high quality service with an experienced team of qualified friendly staff using years of Arboricultural knowledge to carrying out all aspects of Tree Surgery and Arboricultural Operations. Based in Newbury, Berkshire, they offer a complete package of Tree Services across the Thames Valley and surrounding Counties.
Mid-2018, Jo from EJM Tree Services contacted us to discuss the design and development of a B2C Service focused website to highlight their previous work and encourage new business.
We started (as normal) with a conversation to understand more about the business, it’s industry and the profile of it’s clients. From there we were able to begin with planning a site map that reflected the clients vision and key drivers for the website.
Once we had the map we jumped right in with designing a custom icon set for the website. We love icons! Icons are very popular on websites nowadays and as the old saying goes – “A picture is worth a thousand words”. With just 6 icons and some titles we are able convey the main services offered by EJM at the very front of the site. This is vitally important as visitors will only stay on your site for 10-20 seconds if they can’t find what they’re looking for immediately.
We developed a layout design at the same time as creating content that followed the sitemap. We discussed the importance of reflecting their accreditations and qualifications on the site as well as providing further information on what each service entails. In addition the EJM team was keen to underline the customer services qualities of friendliness, trustworthiness and professionalism as much of the work takes place at customers homes.
The website was designed to be highly visual with photography of the friendly team at work. We were able to liaise with the photographer to give them a brief of what we were looking for in respect of the website. The photo pack we got back was great! It covered all the points of styling e.g. work in action, all health and safety equipment, team and equipment photos, close-up feature shots and more.
In order to keep up with client trends, we installed a chat box on the website with a cartoon team member. This allows clients to start an instant conversation with the team to discuss any bookings, questions or concerns and get an instant reply from the EJM team.
Both parties were very happy with the finished website. We continue to support EJM Tree Services via our Simple Support service.
“Oh My Goodness!, so pleased with The Creative Donut. From start to finish and no doubt beyond, Sam has been amazing in creating our website. Superb help through every aspect of the build and design, the end result is phenomenal. Will definitely recommend and look forward to working with him in the future keeping our site up to date”
Owner – EJM Tree Services
Sam is the Lead Creative at The Creative Donut. Helping businesses convert website visitors to paying customers through "Delicious Web Design & Delightful Digital Marketing".