Realign Global coach entrepreneurs who love what they do to create meaningful offerings and marketing that truly reflect their value and values.
In late 2021, we began to design a new website to promote Chet’s book and market the Business With Meaning Accelerator.
We begin all projects with a thorough planning stage. At this stage we work on the logic and flow of the user experience. We put ourselves in the position of the user and envisage how they will use the website and the user journey from start to conclusion.
When we began looking at the graphical design for the site Chet presented a list of objectives:
- Takes customers on a journey
- Highlights the big issues
- Provides insights into problem -> payoffs
- Showcases services and pathway
- Increases and improves credibility
- Presents compelling opportunities to continue journey
- Continue journey = capture leads
- This isn’t about me, it’s about the business
We addressed the above points in a number of ways. Firstly we layered the content on the home page. With each scroll moving down through sections we present detail of the business and it’s services with increasing detail. We do this as different people require a different amount of information before they will convert. For example, If I’d heard of the business, read the book and knew I wanted to enroll, I probably wouldn’t need much information to click the “Contact Us” button. Whereas if I’d simply found the site on a Google search, I’d probably want to understand in greater detail through descriptions, timelines, workflows, blog articles and testimonials.
Another priority was to create a strong relationship between the functional site and branding. This was challenging at first as the brand pack was being worked on by a different team, at the same time. However, with good communication we knew the color pallette and had previewed a number of the brand assets that we being submitted. We worked hard to ensure each page reflects the brand and business values.
We were super happy with the new website as is the client. The time spent in planning was vital to a smooth build process and launch. The brand alignment really shines through on this one, allowing the client to pivot when required and promote the books and the business.
We are happy that Realign Global have also joined our Support Pack where we offer ongoing updates, maintenance, and the occasional electric idea to grow the reach and engagement of your website.
“The Creative Donut has just built out my business website. And I have to say, in all my time in business, this is the first time I have a business website I’m happy with, and proud of.”
Chet Morjaria
Owner – Realign Global