The Legal Beagle is a legal education company, based in Rio de Janeiro that combines passion and creativity to obtain results for lawyers with requirements in education, law and language. They believe that the dominance of English as the medium of conducting international commerce and the common law in commercial transactions means there is a need for customized services and training for legal professionals.
At the start of 2016, The Creative Donut was approached by the Brazilian startup to help with branding, web design and developing the companies website.
We met Julian, Founder of The Legal Beagle in Rio de Janeiro upon opening our second office (to take advantage of the upcoming Olympic Games). He had been playing with the idea of his legal startup for sometime but had yet to come up with a name that enbodied both the professionality of Law and the relaxed creative learning environment he wished to create for his students.
We started by brainstorming the name. After The Legal Couch, Legal English International and other names we were both throwing at the wall, came The Legal Beagle. Completely a mistake of mine! In a whirlwind of my dyslexia I had once heard term “Legal Eagle” to discribe someone who is very clued up on the law. However my dyslexic brain remembered it as Legal Beagle…I was shocked to find no one had brought the domain and my suggestion (much to Julian’s enjoyment, who quickly corrected me) stuck. It was also very fitting as he had just adopted a half beagle puppy at the time.
As the branding was so playful we wanted to strike a clean-cut professional tone with the web design. We started by defining the services and refining the text to the bare minimum. This short snappiness of information, combined with icons really helps cut out waffle that will just not get read.
We used high resolution stock photography throughout the site with some pattern backgrounds and white space to create a clutter free look. Since the company is based near the famous Copacabana we were also keen to include this in the design of the contact section and business cards.
The Creative Donut’s web design for The Legal Beagle was a really interesting project. Julian was very open to exploring options that had the right level of professionalism and personality.
…and we got to use one of our favourite colors Burn Orange to make the call-to-action buttons POP!
“The Creative Donut recently designed a new website for my new Brazilian business. I was surprised by the level of personal interaction, dedication, creativity and effort to understand my business needs. Sam assisted me greatly with my branding and marketing, always suggesting new ideas and designs. I will definitely use The Creative Donut for future websites and branding projects. Very highly recommended for start-ups or business’ seeking to do something out of the ordinary!”
Founder – The Legal Beagle