Top Man Salon, formally Red Salon Homem is a small salon chain in Rio de Janeiro’s upmarket neighborhoods of Copacabana and Ipanema. Top Man Salon cares for the discerning client who puts quality first and wishes to experience a personal service by professionals in relaxing surroundings.
Mid 2017, The Creative Donut was approached by the owners of the Copacabana and Ipanema Salons that were previously franchises of a larger chain. In an effort to break away from the old brand, the owners began a rebranding process. The Creative Donut was initially asked to work on the website. However after an underwelming response from local graphic designers, we were also asked to undertake the rebranding project.
Shortly after we began developing the concept for the website, the owners of Top Man Salon, Rio de Janeiro asked us to also step in on the rebranding process. They were keen for the logo to be modern, clean and sophisticated to reflect their target audience in the upper-class neighborhoods of Copacabana & Ipanema.
As normal we started with a meeting to gain an understanding of the business, its customers and most importantly, the way in which they want to be perceived by their audience.
We sort to create a simple brand that would sit well on signage, uniforms and a website with high photographic content. The logo features the Google Font Prata, an elegant Didone typeface with sharp features and organic teardrops. There is a certain tension in the contrast of its virile serifs and soft refined curves. Its triangular serifs complement and accent the thin strokes, and the high contrast means it will work best in display sizes.
During the project our role continued to expand from the initial website design and build. In addition, we were asked to create the logo, branding pack, business cards, shop front signage designs and a leaflet for the grand reopening.
We used the same black & white theme that we had designed for the website. Rolling this into all aspect of the brand for continuity, recognition, and brand messaging. We also threw in some dark red and gold highlights when the photography enabled.
The Creative Donut is a small web design company we are able to remain fast and flexible in our approach to projects. This particularly helped with Top Man Salon, Rio as we needed to complete the branding to enable uniforms to be printed, shop signage to be installed, and the salons repainted in to reflect the color palette we designed. In addition, we implemented a new Salon Appointment Scheduling system (Shedul) which required staff training and translated the website into Portuguese. All of this needed to be completed before we had our photo shoot…he outcome of which we needed before the launch of the website.
The client was very happy with the outcome and launch of the project. We were able to complete the work in good time and for a reasonable price.
“Just a short word to say how pleased we are with the service provided by Sam Lee and The Creative Donut on our recent re branding of two stores in Ipanema and Copacabana. The new website you designed exceeded our expectations and the online booking system you installed together with other features are already showing benefits. Thank you again for a job well done TOP MAN SALON.”
Owner – Top Man Salon