Your Trees. Our Passion.

Established in 2003, EJM is a trusted tree service based in Newbury, Berkshire. They strive in a first-class service for their domestic and commercial customers, where they shape your landscape and transform your environment. They will provide you with top-class qualified tree surgeons and up to date equipment using years of Arboricultural knowledge they are committed to delivering in the highest standards for both.

Following the launch of the original website we designed for EJM in 2018. The business underwent a period of expansion, recruiting, investing in equipment and undertaking larger commercial projects and clients. In 2021 we completed full redesign and rebuild project of the EJM website.

The new site focuses on offering services to a wider range of clients. A new site map was produced in order to ensure a logical flow to the site. In addition we wanted to present clients with information relevant to their needs. This site has grown in every way since the 2018 site. We now have separate pages for Domestic, Farms & Estates, Commercial and Merlo hire – A Merlo, for those that don’t know is…

“A new innovative piece of equipment to the South East that is revolutionising tree removal in the industry. The Merlo Roto 40:30 with Westtech CS750 Grapple Saw can safely dismantle any tree without having to climb them which eliminates the possibility of injuries to personnel.”

We recently updated our processes, we started using Adobe XD. Adobe XD is a vector-based user experience design tool for web apps and mobile apps. Using this powerful software allows us to progress through the Design stage of projects faster and with greater results. We are able to get so much closer to the final look of the website – and we love it!

 

With regards to the sitewide styling, we decided with the client to use a softer, friendlier version of the green present in the logo. Various other shades were used to highlight or provide subtle background images such as tree silhouettes, trucks and the outline of the Merlo.

The website was designed to be both interactive and user-friendly. Two sections where we allowed some artistic flare was the Residential services page and the Homepage. Here we used a number of interactive roll-overs. In the first instance, it is used to demonstrate what area of the tree is attended as part of each service. On the Homepage we use photos to demonstrate the type of work undertaken by each client type.

“Oh My Goodness!, so pleased with The Creative Donut. From start to finish and no doubt beyond, Sam has been amazing in creating our website. Superb help through every aspect of the build and design, the end result is phenomenal. Will definitely recommend and look forward to working with him in the future keeping our site up to date”

Jo Mant
Owner – EJM Tree Services