Make It Be is an independent marketing & PR company specialising in creating tailor-made PR strategies for SME & Startup businesses. Based in Newbury, Berkshire they work both locally and nationally in creating strategies with a specialism in project launches.
Make It Be came to The Creative Donut with a requirement for a full rebrand, web design and website development project. Whilst their previous brand was modern, it was fairly generic and didn’t represent them as a company or the image they wanted.
We gained the instruction whilst on a work trip in Rio de Janeiro. Having the opportunity to work with a PR company with the spec to be as creative as possible was fantastic. We found huge inspiration in Brazil. Colours, dance, patterns, beauty, vibrancy and music are synonymous with the global capital of carnival.
One day, whilst on a walk around the lake in Rio de Janeiro I spotted a “Welcome” sign in a building. It consisted of a san-serif font and alternating patterns. Which got me thinking, wouldn’t it be cool to create a versatile brand where the company was represented by a theme rather than just a logo and colour palette.
Which is how the rebranding concept for Make It Be came about. We focused on making the company name as clean and simple as possible. Bold lettering gave us space to interchange various patterns within the text. This allows for a vastly versatile brand that can change and adapt to the target audience and context, whilst still being recognisable as the same company
Samantha (Director, Make It Be) was very keen that the site be bright, colorful and outside-the-box. With so much color we needed to break it up with regular call-to-action buttons. In addition Sam is a regular blogger. So we built this in as a function highlighted on the main page.
This site was built using WordPress to take advantage of its powerful blogging system. The user friendly backend software is very popular amongst our clients.
We learnt a lot working on this project. Sam wasn’t sure what she wanted to begin with. Then once we had the concept for the new branding, there was so much content to choose from! A good amount of time in this project was allocated to creating libraries of patterns to find exactly what the client wanted.
“The Creative Donut has delivered a brand concept that delivers the personality of my brand. They created an easy to navigate website that communicates what Make it Be is all about and the positive responses are testament to his design skill.”
Director – Make It Be