Way back in mid-2015, The Creative Donut teamed up with a fresh new US based startup to produce a concept website for their app that was in development. Omnifood’s mission: to provide healthy food as quick as fast food!
The Creative Donut was responsible for website design and content creation.
“Hello, we’re Omnifood, your new premium food delivery service
Omnifood had a pre-existing brand that we just loved. It’s simplicity and hipster feel aligned itself well with the target audience – young early adopters looking to make a healthy change.
The problem that the client was trying to overcome was that of complexity of the process. This is quite common with business owners, particularly startups where they’re trying to create something new. It was our job to simplify the offer and present it in a way that the audience could understand.
Being app based, simplicity is key. We designed a 3-step process to explain how the offer works. Surrounding this we created a minimalist website with bold orange colours representing happiness and creativity.