Located in rural Bedfordshire, Re:treat is an exclusive 7-person luxury safari lodge complete with wood-fired hot tub positioned on it’s own private deck. This beautifully equipped ensuite canvas and wood safari lodge nestles privately on our 22-acre smallholding.
In mid-2017, The Creative Donut was asked to undertake a brand creation project and develop a website to showcase Re:treat Glamping’s accommodation and surroundings.
When beginning to develop a new brand to represent you and your business, we like to start with a questionnaire. We have developed this process over the past few years to tease out and clarify how you view your business and most importantly how you want your clients to react when they see your brand. Some of these questions may seem a little strange e.g. If your brand was a person, what kind of personality would they have? However this really helps build a picture of what the fundamentals of your brand should be.
When we first started discussing the brand with Jo, she had some amazing answers for our questions. She obviously had thought long and hard about the business, what they offer and how they would like to be viewed by potential clients.
“We would like our branding to reflect our personality. Guests’ stays with us will be ‘personalised’ ensuring guests know all the way throughout their stay that ‘we care’ – like a series of long distance hugs during their stay! We want guests to feel they have all they need to explore the surrounding nature from providing something as simple as a picnic blanket and thermos & wide variety of outdoor games and activities through to a luxurious wood fired hot tub to relax in after a long day exploring.”
We initially started working on a more modernest/clean design reflecting rustic queues and incorporating the Hare’s that are regularly spotted on-site. However after further discussion and ideation with Re:treat they were keen to explore a more vintage badge design for their logo. Which ended up reflecting all the elements they wanted to convey about their business. In terms of coloring. After presenting a number of color palettes, Jo was keen to incorporate natural earthy tones. Some muted greens, greys and creams were also used throughout the site.
For the website design, we wanted to retain a good amount of brand reenforcement across the various pages. You can see this in many of the chosen styles for the headers. With the pictures representing the subject of that page and the title font reflecting the main font used in the logo.
The overall web design uses a number of different grid dimensions in order to make resizing easier when viewing on various different devices as the target market is busy city workers looking to escape to the countryside for a long weekend. We also used a number of circular image fames to represent binoculars or a telescope. Running with the phase – Take A Closer Look – we were able to make pages that contained a lot of wording more interactive and exciting.
In addition we used the code generated by Cool Camping to interact directly with their booking engine and Glamping Website management system.
Overall this was a really interesting project. Timing was very important here as the client needed the site to be ready before the photography as the glamping tent was still under construction.
Thus we came to an agreement to support Re:treat on an ongoing basis to help manage and grow the website,
in addition to maintaining and aiding the technology behind it.
“Sam worked closely with us to create a truly fantastic and professional website which we are so proud of to showcase our business. Sam worked hand in hand with us at each and every stage and strived to successfully achieve a fantastic outcome. We’ve already received so much positive feedback regarding our website and it only went live a couple of days ago! A huge thank you Sam from @retreatglamping”
Owner – Re:treat Glamping
Sam is the Lead Creative at The Creative Donut. Helping businesses convert website visitors to paying customers through "Delicious Web Design & Delightful Digital Marketing".