The TTP Network is a UK patient-led organisation originally set up by a patient, Jo. The TTP Network aims to support patients and their families by providing information after diagnosis and suggest ways to live with it.
In late 2017, the TTP Network enlisted the help of The Creative Donut, a Newbury based web design company, to design and build us a beautiful yet informative website from the ground up.
We selected over 30 color palettes to review. For the client, this was one of the more challenging elements of the process. We discussed the different colors that invoke different emotional responses in people. For example the color Red symbolises – love, warmth, comfort, life and blood. Where as the color Green symbolises – nature, cool, growth, money, health and tranquility.
For the team, choosing was difficult, so our solution was to create a shortlist of 4 color schemes, defer selecting just one and continue with the development. For ease, I selected a warm / autumn color scheme to reflect to supporting nature of the TTP Network. However once the development was finished it was clear that we were striking a tone of “important information” and informative content. Thus we recolored the website using light and dark red tones mixed with subtle greys and off-whites. This enabled or information to really grab the attention of the visitor whilst creating whitespace and a clean design.
Read more on Color Psychology HERE.
Style wise, we were keen for the site to look modern and flow simply between the important content contained on the website. As with most of our sites we lean towards high resolution photography and mazimising white space so as to no crowd the wording.
One of our early ideas for the site headers was to find items in red that reflected the subject of the page. We then used Photoshop to crop the item and place it on a plain white background, occasionally overflowing into the menu in part.
It was a pleasure to work with the volunteer team at the TTP Network. The site was designed using Balsamiq and developed using the WordPress CMS. The custom design was created to highlight important information to those suffering from TTP and reflect the branding. Bringing the website up-to-date and allowing for easier management of information and sharing.
The client was very happy with the outcome and launch of the project. We were able to complete the work in good time and for a reasonable price. We look forward to supporting the team at TTP going forward and already have lots of ideas for upcoming additions to the website.
Sam is the Lead Creative at The Creative Donut. Helping businesses convert website visitors to paying customers through "Delicious Web Design & Delightful Digital Marketing".